It was found that the fidelity of internet memes was better understood as replicability, as memes, though preserving their essence, are often not transmitted entirely "intact" (due to remixing of some sort). Ī study by Michele Knobel and Colin Lankshear explored three characteristics of successful memes identified by Richard Dawkins (fidelity, fecundity, and longevity) in relation to Internet memes. Other memes, in contrast, have broader cultural relevance and can be understood even by those outside the subculture one would associate with the meme. Memes can involve in-jokes within online communities, which communicate exclusive cultural knowledge unbeknown to general users through this, a collective group identity can be built. This gives new meaning to the scene from the music video and blends political and cultural aspects of two different nations.
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For example, a meme may combine United States politician Mitt Romney's assertion of the phrase " binders full of women" from a 2012 US presidential debate with the Korean pop song "Gangnam Style" by overlaying the text "my binders full of women exploded" onto a frame from Psy's music video where paper blows around him. Intertextuality may be demonstrated through memes that combine different subjects or aspects of culture. Remix uses the original material of the meme, but alters it in some way using technology-based manipulation (such as Photoshop). Mimicry refers to reproduction of a meme in a different setting to the original, for example imitation of the " Charlie Bit My Finger" viral video by various individuals. The former refers to the tendency of a popular meme to become subject to parody and imitation, which may occur by mimicry or remix. Two central attributes of Internet memes are creative reproduction and intertextuality.
For example, they often serve as simply light entertainment, but can also be powerful tools for self-expression, connection, social influence, and political subversion. There is no single format that memes must follow, and they can have various purposes. Internet memes are also seen as less conceptually abstract compared to their traditional counterpart. Though the terms are related, Internet memes differ in that they are often short-lasting fads, while traditional memes have their success determined by longevity. Internet memes sprout from the original concept of memes as an element of culture passed on from person to person for the former, this spread occurs through online mediums such as social media. They appear in a range of contexts (such as marketing, finance, politics, social movements, religion, and healthcare), and use of media from various sources can sometimes lead to issues with copyright. Memes are considered an important part of Internet culture. More recent genres include "dank" and surrealist memes, as well as short-form videos such as those uploaded on Vine and TikTok. With the rise of social media platforms such as YouTube, Twitter, and Facebook, memes have become more diverse and can spread quickly.
The term "Internet meme" was formally proposed by Mike Godwin in 1993, with early memes including images and GIFs spread via messageboards, Usenet groups, and email. Characteristics of memes include their susceptibility to parody, their use of intertextuality, their propagation in a viral pattern, and their evolution over time. Inspired by the concept of memes proposed by Richard Dawkins in 1972, Internet memes can take various forms, such as images, videos, GIFs, and various other viral sensations. An Internet meme, commonly known simply as a meme ( / m iː m/, MEEM), is a cultural item (such as an idea, behaviour, or style) that is spread via the Internet, often through social media platforms.
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